Open the door to great investment content
About me
An award-winning investment content specialist
My name is Matthew Cady, and I am an award-winning investment content specialist, with over 30 years of financial markets experience across both the sell-side and the buy-side. I have a first class honours degree in Financial Economics and I am a CISI Chartered Fellow.
You can read more about my career journey on LinkedIn here.
With expertise across multi-asset global asset allocation investment strategy, macroeconomic analysis, and specialist sales, I can help you bridge the investment content gap between what you do and how you communicate that to your clients.
Let me help you create great investment content that opens the door to successful and durable outcomes for both you and your clients.
Blue Door Content (TM) Limited
Why use me
I understand what do you
Thank you for finding me! Hopefully, you are here because you are looking for an investment content solution! It might be that you do not have the skill set already in-house, or more likely, you already have a brilliant in-house team but you are just maxed out on current pipeline deliverables. Either way, you need to be able to rely on a go-to trusted freelance investment content specialist that can pitch in quickly and get to work.
This is where I can come in - I can help!
Whether you are just looking for an ad-hoc solution to a one-off project, or you are thinking about a longer-term capacity add-on to your team, you can rely on Blue Door Content to help you deliver great investment content.
But there is more to me than just great investment content. It is my career journey so far that you are getting access to.
Throughout my career I have been immersed in financial markets.
From starting out over 30 years ago taking my floor trading exams at the International Petroleum Exchange in London, I have had the privilege of working at leading investment bank, specialist macro research boutique, and wealth management platforms. My roles have included specialist sales, sales trading, research, investment strategy, asset allocation, and investment content creation. Throughout I have guided and supported clients, gaining their trust, and delivering against the toughest of goals - their expectations.
It is my ability to relate to your investment process, understanding your business and what you do, that I believe sets me apart.
I know how tough markets can be and how hard it can be to take your investment story to market. My first-hand markets experience can help you bridge the investment content gap between what you do and how you communicate that to your clients.
Let me help you create great investment content that opens the door to successful and durable outcomes for both you and your clients.
Blue Door Content (TM) Limited
Services & Pricing
Delivering what you ask for, on time, and on budget
Blue Door Content offers a wide range of service and pricing options, all supporting a singular focus to tailor what I do precisely to your organisation’s individual needs.
Skilled in great investment content creation, I pride myself on taking the time to understand your content goals and aspirations, delivering exactly what you ask for, on time and on budget.
From relevant and thought provoking daily market commentary, tailored to support your investment process and asset allocation positioning, to quarterly reviews and annual outlooks including thematic narratives, to broader multi-strand brand campaigns.
From short-form one-pagers, to long-form article and white-paper creation, from social media content, to detailed investment commentary speaker notes and Q&A prompts, from intermediary article submissions, to media communications.
I have a portfolio of selective past work available to share - please ask!
My pricing is flexible but always clear, from individual hour and day rates, to fixed-price project work, and offering negotiated attractive rates for longer-term repeat contract work.
Blue Door Content (TM) Limited
Company background
Behind the name “Blue Door Content”
The name Blue Door Content was chosen deliberately. Across cultures from around the world and across time, colours and thresholds carry deep meaning. The colour blue, and the image of a door, together sit at an intersection of trust and access.
Blue has long symbolised integrity, stability, and clarity - from ancient civilisations that used blue pigments to represent protection and truth, to modern finance where blue conveys confidence and security.
A door, meanwhile, is a universal metaphor, a point of entry, an invitation to step across a threshold, to transition from complexity to understanding. In mythology and literature, doors mark the passage to knowledge, opportunity, and transformation.
Together, I chose the words Blue Door Content to represent a trusted gateway for great investment content, and access to communication that is clear, considered, but also commercial.
I invite you to let Blue Door Content help you open the door to great investment content.
Blue Door Content (TM) Limited
Compliance matters
Investment content is strictly regulated and for good reason
As a financial investment content creator, there is a huge responsibility and duty of care to make sure that the content that is being produced is compliant.
In the UK, the Financial Conduct Authority (FCA)’s Conduct of Business Sourcebook (COBS) sets out rules and guidance for how regulated firms must interact with clients, market products, and provide advice.
The principle purpose of COBS is to ensure that firms act honestly, fairly, and professionally in the best interests of clients, with fair, clear, and not misleading communications.
It is why great investment content creation should work hand in hand at the start with input from your compliance team.
By involving compliance at the early stages of content creation, this does not just ensure regulatory approved content, but great investment content that is aligned with the values and key brand messages of your organisation.
I invite you to let Blue Door Content help you open the door to great investment content.
Blue Door Content (TM) Limited
Awards
Recognised for great investment content
City Of London Wealth Management Awards (COLWMA) 2025
“Best Market Newsletter”
For Brooks Macdonald, as their Investment Strategist and Asset Allocation Committee member, I was lead author for all markets and investment strategy communication across both internal and external stakeholders, including financial press.
I am a CISI Chartered Fellow and Diploma holder, passing exams in Investment Analysis, Interpretation of Financial Statements, and Regulation & Compliance.
Blue Door Content (TM) Limited
Contact me
I would love to learn how I can help you create great investment content, so please do get in touch!
Email: matthew@bluedoorcontent.com
Telephone: 07887 405912
I look forward to working with you!
Blue Door Content (TM) Limited
Companies House: 16919219